Social Media Campaign

StandOut is a brand of The Marcus Buckingham Company (an ADP Company), which offers engagement tools and coaching experiences. The StandOut platform tracks levels of engagement within an organization. Coaching Intelligence was the newest tool to provide team leaders personalized insights based on what their team member implemented in the platform. It would lead to effective conversations, in order to drive up engagement. The feature set the StandOut platform apart from competitors. I designed the social media campaign for Coaching Intelligence, which was promoted through LinkedIn posts and stories. My goal with the design was to grab the attention of new and existing clients, by using darker brand colors in a bolder way.