DANIEL EATOCK

Using my background knowledge from working as a graphic designer, I employ a rational, logical and pragmatic approach when making work.

I have an ongoing interest to proposing and finding solutions to problems, often problems that cannot be formulated before they have been solved, the shaping of the question is part of the answer.

I look for things to fix or improve, working like a tinkerer/inventor, I propose alternatives to existing models, preferring to find ways around doing things properly, bypassing the struggle.

I use self referentiality as an objective guide to reduce the extraneous and subjective, and strive for a conceptual logic.

The idea is paramount and the material form secondary.

My website is a tool where I both create works, and index and exhibit projects chronologically.

I propose systems, templates, invitations and opportunities for collaboration, creating social networks where contributers shape the outcome and participate in the building of works.

I embrace contradictions, and dilemmas.

I like gray areas, oxymorons and the feeling of falling backwards.

My favorite colour is the purple found in a soap bubble.

I seek alignments, paradoxes, chance circumstance, loops, impossibilities and wit encountered in everyday life.

I often change my mind, go full circle, and arrive at the beginning.

Artist. Graphic Designer. Lives and works in London.Eatock
RA-TION-AL: adj: Based on or in accordance with reason or logic.
LOG-I-CAL: adj: According to the rules of logic or formal argument.
PRAG-MAT-IC: adj: Dealing with things sensibly and realistically in a way that is based on practical rather than theoretical considerations.

One + One

SELF-REF-ER-EN-TI-AL-I-TY: noun: When a sentence, idea, or formula refers to itself.
In 2005, Eatock collaborated with Jeffrey Vaska to create 'indexhibit' a content management application that users can download for free.

"indexhibit is a web application used to build and maintain an archetypal, invisible website format that combines text, image, movie and sound."

www.indexhibit.org

No-Smoking Sign Library

An ongoing collection of alternatives to compliment the archetypal ‘No Smoking’ sign. I invite you to draw a ‘No smoking’ sign to be added to the collection. To contribute please email a vector EPS graphic that fits within a 100mm square, using just red and black to: daniel@eatock.com.
CON-TRA-DIC-TION: noun: A combination of statements, ideas, or features of a situation that are opposed to one another.neckclaspshovelwrap
DI-LEM-MA: noun: A situation in which a difficult choice has to be made between two or more alternatives.

BLACK > BLANK:

"A laser printer containing a new toner cartridge was set to constantly print a black A4 document until the toner ran empty and a pure white sheet emerged, unprinted. As the pages exited the printer, I stacked them face up. The completed stack of paper contains the entire contents of the toner cartridge. The bottom page is black, the top page is white, and between is the transition—demise, depletion, expiration—from black to blank, full to empty."

OX-Y-MO-RON: noun: A figure of speech in which apparently contradictory terms appear in conjunction.whiteboardpedalbin
soapBubble
A-LIGN-MENT: noun: Arrangement in a straight line, or in correct relative positions.bookshelfballoon
PAR-A-DOX: noun: A seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true.

CHANCE: noun: A possibility of something happening.

 

BURIED TREASURE:

"One morning a worker dug a hole directly outside my studio using a jackhammer. After a couple of hours of making very loud noise, he went away for lunch and left the hole. An hour later, he came back and filled the hole in."

LOOP: verb: encircle.
IM-POS-SI-BIL-I-TY: noun: The state or fact of being impossible.

 

www.onemilescroll.com

 

WIT: noun: Mental sharpness and inventiveness; keen intelligence.
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